Berlin Packaging Adds New Chief Marketing Officer, CFO

Emily Campbell on Nov. 4 joined Berlin Packaging as chief marketing officer, following Amath Fall, who started as CFO on Oct. 7, the company announced.

Campbell will lead all global marketing initiatives, including developing a cohesive eCommerce and digital strategy, establishing a unified brand presence, and improving the current customer experience.

Fall will play a key role in helping the company achieve its next level of performance and growth.

Campbell most recently served as head of global marketing and digital innovation for Arrow Electronics Enterprise Computing Division. In that role, she was responsible for extending Arrow’s reach by accelerating the development of Arrow’s digital capabilities, expanding engagement with customers, suppliers, channel partners, and end-users; building scalable, end-to-end capabilities in demand generation and lead management; and enhancing Arrow’s global business intelligence.

“Berlin Packaging has experienced meteoric growth and has needed a strong CMO. Emily is the perfect addition to the team with her proven ability to grow revenue through her marketing leadership,” said Michael Grebe, executive chairman of the Board of Berlin Packaging. “In addition to adding deep digital marketing expertise, she will help us to build a stronger global brand while ensuring even more thrilling customer experience.”

Fall was most recently CFO for FleetPride, a distributor of aftermarket heavy-duty truck and trailer parts. Prior to FleetPride, he served as CFO for several private equity-backed distribution companies including Ryan Herco Flow Solutions and Performance Team.

“We are thrilled to have Amath as our CFO to continue to drive Berlin Packaging’s strong revenue growth and profitability,” said Grebe. “His extensive experience, progressive financial ideas, strong leadership and commitment to ethical standards make him the ideal choice.”